{"id":4812,"date":"2024-03-07T09:40:43","date_gmt":"2024-03-07T08:40:43","guid":{"rendered":"https:\/\/panszky.hu\/?p=4812"},"modified":"2024-03-07T10:58:07","modified_gmt":"2024-03-07T09:58:07","slug":"lidl-fined-huf-90-million-by-the-competition-authority-for-misleading-advertising-communication","status":"publish","type":"post","link":"https:\/\/panszky.hu\/en\/lidl-fined-huf-90-million-by-the-competition-authority-for-misleading-advertising-communication\/","title":{"rendered":"Lidl fined HUF 90 million by the Competition Authority for misleading advertising communication"},"content":{"rendered":"<p><strong>In its commercial communication<\/strong> applied from 13 February 2023, Lidl Magyarorsz\u00e1g Kereskedelmi Bt. <strong>made the following claim suggesting market leadership: &#8220;Lidl is the cheapest food chain&#8221;<\/strong>, which message was<strong> not adequately supported<\/strong>, as the supermarket chain had <strong>supported<\/strong> this slogan <strong>with a third-party survey<\/strong>, however the survey conducted by P\u00e9nzcentrum was <strong>subjective and non-representative<\/strong>, so it was <strong><u>not suitable for an objective, factual verification of the company&#8217;s claim of market leadership<\/u>.<\/strong> Moreover, the survey covered an earlier period (2 December 2022 to 30 January 2023) than the publication of the commercial communication.<\/p>\n<p>Due to the misleading and presumably untrue content of the message, the Competition Authority (GVH) imposed a <u>fine of HUF 90 million on the supermarket chain<\/u> in the recently concluded investigation, <u>based on the cost of the advertising campaign<\/u>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In its commercial communication applied from 13 February 2023, Lidl Magyarorsz\u00e1g Kereskedelmi Bt. made the following claim suggesting market leadership: &#8220;Lidl is the cheapest food chain&#8221;, which message was not adequately supported, as the supermarket chain had supported this slogan with a third-party survey, however the survey conducted by P\u00e9nzcentrum was subjective and non-representative, so<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[45],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - 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